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Who’s Your Producer?


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Didier ” C4″ Tovel is a music producer , songwriter and Dj from Montreal Canada now living in Toronto. He is the son of an economist and a statistician. They both can’t figure out a logical explanation for why he took such a creative direction in his life.  At the age of 16, Didier’s mom bought him a computer and the rest was history. He did what any boy his age would do:  devote all of his time to looking up naked pictures of girls.  One fine night, he stumbled upon something that would change his life. Near the pictures were links to download multimedia programs which birthed his healthy marriage to his one true lady: Music. At the young age of 17, While in school and running his own telecommunications business Didier struggled to understand how to work these programs and create gorgeous melodies but his hard work and devotion paid off. Without any musical training, Didier chose to sell his company and focus on music full time.He has not looked back since. His hard work and dedication are known in the industry as he is always striving to learn and improve. Now, at the age of 25, Didier is taking up new challenges like developing, producing music for ads, tv and film as well working with his band, C4 ENT. With over 60 advertising placements, a shortlist in Cannes, a best of show at the Eurobest awards, it’s safe to say that the future is in the palm of his hands.

FACTS:

  • Didier is a certified lifeguard
  • Didier is also know as the voice of  Cha Ching on Taco Bell’s Money Saving tips campaign
  • Didier is the voice of Canadian Folgers commercials where he sings ” the best part of waking up, is folgers in your cup”
  • Didier loves to make beats more then eating , breathing and sexual contact with unattractive ladies.
  • Didier was once the #1 Ping Pong player in Quebec under 13 years of age
  • Didier was shortlisted in Cannes at the 2009 Advertising awards for his work on Scrabble “Hula”
  • Didier won “The art of producing” in Montreal ( 2009) beating out 32 producers
  • Didier is runner up at Dynamic Producer conference in NYC

Quick resume:

  • Taco Bell ” Money in my Pocketz” ( Song produced, written and produced by C4)
  • Bacardi ” Mix the Robot” ( Voice over and beats by C4)
  • Main music producer on  Adrenaline Project Seasons 1-2-3
  • HEC ” Reach for the stars” Writer, performer composer
  • Volkswagen ” Bigger than you” Performer, writer, composer
  • Scrabble “Hula” - composer, writer, performer
  • RBC ” Flame” - Producer
  • Koodo ” Gingerbread man” Producer
  • Telus ” Toy Story” Producer

ARTISTS:

  • Jd Era ” Paperchase” ( 2008 Stylus Dj awards Hip Hop Single of the year)
  • Saschali ft Akon - ” Tomorrow” ( Official Hitlab remix by C4)
  • “Call me up” Chormeo Remix ( Official BMMG Remix)
  • Magnum 357 ft Jd Era- “Beats Keep Bumpin”
  • Troy Dunnit ” Shortay”
  • Troy Dunnit ft Dra Mills” Streetlife”
  • Velvet Trench Vibes ” money, Drugs, guns”
  • Rich Kidd ” Raw”
  • Jd Era ft Donny Goines ” 9 to 5″
  • Regular Robb ” Clear”
  • Bless” Hebrew Money”
  • Myles - “Big dreams” ( Make a wish foundation)

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Superpowers:

  • acute sense of hit songs
  • ability to produce mass amounts of bass
  • power to move crowds with his beats
  • quick like a cat
  • creatively and sexually versatyle
  • Bilingual
  • Invents trends
  • Incredibly muscular calves made for sustain pedals