IMYOURPRODUCER.COM » C4

(VIDEO) New Adidas Commercial featuring Lionel Messi!

c4music — Tue, 08 Feb 2011 21:11:39 +0000

That’s right! Here’s a brand new viral commercial for you that I had the opportunity to work on over the past few months. Directed by Mark Zibert, the 15 second spot features Messi “messing” around in his locker room before a big game, juggling the brand new F-50 soccer boot. Real or fake? You be the judge. Over 120 000 views in less then a week means the question has been on people’s mind quite a bit!

Click here to view the embedded video.

Editor: Mark Paiva
Music Producer: Didier ” C4″ Tovel
Composition : Mathieu Lafontaine
Apollo Studios / Sonart / Sidlee

Reeses Pieces Commercial – “Just the two of us”, remix by C4

c4music — Wed, 05 Jan 2011 07:38:52 +0000

Happy New Year!
Here is a Brand new spot airing in Quebec that I produced the music for on behalf of Apollo Studios. It’s for Reeses Pieces and features my remix of “Just the two of us” by the great Bill Withers. Eat your heart out Will Smith.

Click here to view the embedded video.

New Projects: NIKE + ADIDAS

c4music — Sun, 16 May 2010 16:47:09 +0000

You know we’re back at it with two new spots to share.

#1: NIKE: ROAD TO GREATNESS”

Here’s a new spec spot that just came out featuring C4 Beats in this spot shot in Toronto at Regent Park.

Copywriter: Brahm Finkelstein

Music: Didier Tovel

#2 : ADIDAS NEIGHBORHOOD: DJ GAME
The second project is for Adidas Neighborhood which is an online game you can play which features Augmented Reality. There are a series of steps to perform before you can play the game. You need a built in mac cam or Isight and you need to print out a shoe available on the website.
If you want to unlock all of the games, you need purchase a specific “Adidas AR Game Pack” shoe which gives you access to all of the fun.
Check out the DJ Game which features C4 Beats that you can recreate a little like Guitar Hero.
Here’s the tutorial so you can see how it works!

Pictures from “Art of producing” Beat Battle in MTL [PICS]

c4music — Sat, 01 Aug 2009 00:23:24 +0000

Hey all!
Here are some of the official pictures which were taken at the producer challenge.
Big up to Crown Music Records, Stephan Talplam and everyone who came out to support me!

Scrabble Paris ” Hula” Produced and Performed by C4

c4music — Fri, 24 Apr 2009 18:52:40 +0000

It’s finally here!

I’m really excited about this new project which has been on the move for quite some time now. The animation is finally completed and you can now view the spot! Rumor has it that the spot will be in contention at this year’s International Advertising Festival in Cannes. The spot airs in Europe and is part of Scrabble’s new campaign by one of the world’s best advertising agencies: Ogilvy Paris

Here’s how the project worked.

The creative team gave me 30 words and asked me to make a song that would work with animation. The words were so random, it was really a challenge to write them in a way that would make sense.I decided to make a character by faking a british accent and talk about a dream the man had about a Hula dancer. For those who don’t know, I am not British at all so this was a bit of a stretch but it worked out in the end!

Here is the spot:

Click here to view the embedded video.

Here is the official song download link! It’s an extended version of the song which had to be cut to fit the 30 second format.
Stay tuned, we’re just getting started.

Click here to download C4 ” Hula Dancer” in MP3 Format.

JUSTICE-THE BEAST ( PROD. BY C4)

c4music — Sun, 21 Sep 2008 21:10:16 +0000

JUSTICE-THE BEAST ( PROD BY C4)

Justice- The Beast ( Produced by C4)