Scrabble Paris ” Hula” Produced and Performed by C4
April 24, 2009 by c4music
Filed under Ad Reel, screeningroom
It’s finally here!
I’m really excited about this new project which has been on the move for quite some time now. The animation is finally completed and you can now view the spot! Rumor has it that the spot will be in contention at this year’s International Advertising Festival in Cannes. The spot airs in Europe and is part of Scrabble’s new campaign by one of the world’s best advertising agencies: Ogilvy Paris
Here’s how the project worked.
The creative team gave me 30 words and asked me to make a song that would work with animation. The words were so random, it was really a challenge to write them in a way that would make sense.I decided to make a character by faking a british accent and talk about a dream the man had about a Hula dancer. For those who don’t know, I am not British at all so this was a bit of a stretch but it worked out in the end!
Here is the spot:
Here is the official song download link! It’s an extended version of the song which had to be cut to fit the 30 second format.
Stay tuned, we’re just getting started.
hi ! your song is just GREAT ! I’m your first fan !
Awesome !
dude, ween?
Great job! Got myself a copy of the song.
simply amazing!!! i hope youn win the cannes! best ad so far this year
You fooled me ears lad!
I love this song and ad… it’s hard for me to separate the two so I guess that is a clear indication of success (conceptually)!
Keep on Rockin’it C4!
Sincerely,
Hobo Divine
awesome.
Does this song sound good?
good song it is.
me too, excited about this new project.
love that song, awesome.
Great! Interesring post.
en, not bad.
sounds interesting.
en, quite good.
not bad; thanks for sharing!