New Projects: NIKE + ADIDAS

You know we’re back at it with two new spots to share.

#1: NIKE: ROAD TO GREATNESS”

Here’s a new spec spot that just came out featuring C4 Beats in this spot shot in Toronto at Regent Park.

Copywriter: Brahm Finkelstein

Music: Didier Tovel

#2 : ADIDAS NEIGHBORHOOD: DJ GAME
The second project is for Adidas Neighborhood which is an online game you can play which features Augmented Reality. There are a series of steps to perform before you can play the game. You need a built in mac cam or Isight and you need to print out a shoe available on the website.
If you want to unlock all of the games, you need purchase a specific “Adidas AR Game Pack” shoe which gives you access to all of the fun.
Check out the DJ Game which features C4 Beats that you can recreate a little like Guitar Hero.
Here’s the tutorial so you can see how it works!