We are pleased to announce that Scrabble Hula produced, composed and performed by Didier Tovel has been shortlisted at the 2009 Cannes Lions.
Here is the link to the official press release :
It’s finally here!
I’m really excited about this new project which has been on the move for quite some time now. The animation is finally completed and you can now view the spot! Rumor has it that the spot will be in contention at this year’s International Advertising Festival in Cannes. The spot airs in Europe and is part of Scrabble’s new campaign by one of the world’s best advertising agencies: Ogilvy Paris
Here’s how the project worked.
The creative team gave me 30 words and asked me to make a song that would work with animation. The words were so random, it was really a challenge to write them in a way that would make sense.I decided to make a character by faking a british accent and talk about a dream the man had about a Hula dancer. For those who don’t know, I am not British at all so this was a bit of a stretch but it worked out in the end!
Here is the spot:
Here is the official song download link! It’s an extended version of the song which had to be cut to fit the 30 second format.
Stay tuned, we’re just getting started.
